The laundromat business used to be all about profit per square foot. Stores were laid out to squeeze in as many commercial washer-extractors and tumble dryers as possible. But times change.
Over the last few years, as an elevated customer experience has become the focus, spacious laundries have become the norm. An unanticipated positive of this approach has meant these laundries are better positioned for social distancing during the current pandemic.
A reduced emphasis on packing equipment in stores means owners must focus on getting the greatest return on their machine investment. Efficiency is only part of that story. Giving customers greater options and something new can make all the difference.
When Ken Shinn was planning to upgrade a couple 40-pound washer-extractors in his Sumrall Coin Laundry, he decided Speed Queen’s Quantum Touch control might be the perfect new addition…but he was going to give it the ultimate side-by-side test. He didn’t just want to know if customers would choose the new machine over the old one (industry surveys already showed that result). He wanted to see if they were willing to pay more for the same capacity. Did Quantum Touch deliver the return on investment he hoped? Were his customers really willing to pay more for the touchscreen?
Click here for answers to those questions, read other Quantum Touch case studies and learn how these machines are combining reliability, efficiency and cutting-edge technology to produce exceptional profits for laundromat owners.
