{"id":20879,"date":"2025-02-12T09:29:04","date_gmt":"2025-02-12T15:29:04","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=20879"},"modified":"2025-02-12T09:29:04","modified_gmt":"2025-02-12T15:29:04","slug":"5-marketing-tips-to-ensure-your-laundromats-success","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/5-marketing-tips-to-ensure-your-laundromats-success\/","title":{"rendered":"5 marketing tips to ensure your laundromat\u2019s success"},"content":{"rendered":"<p><span data-contrast=\"none\">The best laundromat in the world can\u2019t be successful if customers don\u2019t know about it. But marketing your business so it connects with your target audience isn\u2019t always the easiest. Here are some basics to make sure you\u2019re on the right track.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Create a website or update your current website regularly.<\/span><\/b><br \/>\n<span data-contrast=\"none\">The internet isn\u2019t going away. Yet\u202f<\/span><a href=\"https:\/\/www.zippia.com\/advice\/small-business-website-statistics\/\"><span data-contrast=\"none\">27% of small businesses didn\u2019t have a website<\/span><\/a><span data-contrast=\"none\"> in 2023, even though\u202f<\/span><a href=\"https:\/\/www.zippia.com\/advice\/small-business-website-statistics\/\"><span data-contrast=\"none\">99% of consumers use the internet<\/span><\/a><span data-contrast=\"none\"> to discover and find local businesses. The cost for creating a website shouldn\u2019t be the reason for not having an online presence, however, with the <\/span><a href=\"https:\/\/www.zippia.com\/advice\/small-business-website-statistics\/\"><span data-contrast=\"none\">cost ranging between $1,000 and $10,000.<\/span><\/a><span data-contrast=\"none\"> About 15% of the 27% of small businesses that don\u2019t have a website say it is because of the technical knowledge needed to create or update one. But there are many easy <\/span><a href=\"https:\/\/us.cybernews.com\/lp\/best-website-builders-us\/?utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=BING_CN_WB_S-P_T1_US_G-B_English&amp;utm_content=82876064255751&amp;utm_term=easy%20website%20builder&amp;utm_id=687843626&amp;campaignId=687843626&amp;adgroupId=1326013394914764&amp;adId=82876064255751&amp;targetId=kwd-82876972142028:loc-4133&amp;device=c&amp;munique=14d4a27b68c91c83a9f4c50b543d96c0&amp;source=bing&amp;medium=cpc&amp;campaign=BING_CN_WB_S-P_T1_US_G-B_English&amp;content=82876064255751&amp;term=easy%20website%20builder&amp;msclkid=14d4a27b68c91c83a9f4c50b543d96c0\"><span data-contrast=\"none\">website builders<\/span><\/a><span data-contrast=\"none\"> available that even non-techies can handle, with <\/span><a href=\"https:\/\/wix.com\/\"><span data-contrast=\"none\">Wix<\/span><\/a><span data-contrast=\"none\"> topping the list.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">And if you already have a website, when was the last time you looked at it? Are your hours of operation still correct? Do images need to be refreshed? Have you linked to your socials on your website so your customers can further interact with you? And since the majority of searches are being done on mobile devices, is your website mobile-friendly and optimized for local searches?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Have an active social media presence or improve your current postings.<\/span><\/b><br \/>\n<span data-contrast=\"none\">Much like having a website, having a strong social media presence is another way to add legitimacy to your laundry business. Social media like <\/span><a href=\"https:\/\/www.demandsage.com\/facebook-statistics\/\"><span data-contrast=\"none\">Facebook<\/span><\/a><span data-contrast=\"none\"> and\u202f <\/span><a href=\"https:\/\/backlinko.com\/instagram-users\"><span data-contrast=\"none\">Instagram <\/span><\/a><span data-contrast=\"none\">can also be a great way to connect with customers as both platforms have 2+ billion active users.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you\u2019re not active on social media, there\u2019s no better time than now to do some research and figure out what platforms might work best for your business. And if your laundromat is already active on social media, there is always room for improvement. You could work to improve your response time to comments and messages, update images and account information, post more regularly and further engage with customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Track your results.<\/span><\/b><br \/>\n<span data-contrast=\"none\">You spend time tracking and monitoring the performance of your laundry equipment, but do you take the time to track and monitor your marketing efforts? Knowing and understanding how a particular platform or marketing strategy is performing will help you make better business decisions and understand whether it\u2019s worth investing time and money. So look at <\/span><a href=\"https:\/\/www.semrush.com\/blog\/website-impressions\/\"><span data-contrast=\"none\">impressions,<\/span><\/a> <span data-contrast=\"none\">or<\/span> <span data-contrast=\"none\">the number of times your ad or content is displayed or viewed since impressions help boost brand awareness. Next, use tools like <\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\"><span data-contrast=\"none\">Google Analytics<\/span><\/a><span data-contrast=\"none\"> to look at your <\/span><a href=\"https:\/\/agencyanalytics.com\/kpi-definitions\/click-through-rate-ctr\"><span data-contrast=\"none\">click-through rate<\/span><\/a><span data-contrast=\"none\"> (CTR) and gain detailed insights into ad, keyword and content performance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are many more free and paid marketing tools that can help you track your marketing efforts, both online and offline. (Just search for \u201chow to measure marketing success\u201d to learn about the various options.) The data you collect through marketing efforts also helps you better understand your customers\u2019 needs and connect with them more efficiently.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Keep up with trends and best practices.<\/span><\/b><br \/>\n<span data-contrast=\"none\">Marketing is constantly changing as social platforms change their algorithms and features almost as often as you change your clothes. Yes, keeping up with the latest marketing news, research, and strategies is time-consuming. But it\u2019s a crucial step for marketing success. So set <\/span><a href=\"https:\/\/www.google.com\/alerts\"><span data-contrast=\"none\">Google Alerts<\/span><\/a><span data-contrast=\"none\">, read top marketing-related blogs or subscribe to print marketing publications, and use <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/RSS\"><span data-contrast=\"none\">RSS feeds<\/span><\/a><span data-contrast=\"none\"> to help keep up on what\u2019s happening in the marketing industry.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Have a documented marketing plan or strategy.<\/span><\/b><br \/>\n<span data-contrast=\"none\">Too many businesses spend money on marketing without a solid plan or strategy behind it, setting themselves up for problems down the road. After all, how do you know where to go when you don\u2019t have clear directions to get there? A solid marketing plan will help you make educated decisions, clearly see your marketing goals, drive conversions and leads, determine which channels and strategies are best to reach your customers and gain awareness in your market. It also enables other members of your team to work more efficiently since you\u2019re all working off the same marketing strategy.\u202f<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Not sure where to start? Search for \u201csample marketing plans\u201d online to get ideas and then adjust them to your business.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best laundromat in the world can\u2019t be successful if<\/p>\n","protected":false},"author":53,"featured_media":300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1],"tags":[],"class_list":["post-20879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laundromats","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 marketing tips to ensure your laundromat\u2019s success - NA Speed Queen Commercial<\/title>\n<meta name=\"description\" content=\"The best laundromat in the world can\u2019t be successful if customers don\u2019t know about it. 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