{"id":5755,"date":"2020-02-11T12:18:46","date_gmt":"2020-02-11T14:18:46","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=5755"},"modified":"2020-03-09T14:01:07","modified_gmt":"2020-03-09T17:01:07","slug":"easy-ways-to-market-your-laundromat-and-attract-new-customers","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/easy-ways-to-market-your-laundromat-and-attract-new-customers\/","title":{"rendered":"Easy Ways to Market Your Laundromat and Attract New Customers"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/speedqueencommercial.com\/en-us\/wp-content\/uploads\/2020\/02\/SQ_LI_Post_6-1024x535.jpg\" alt=\"\" class=\"wp-image-5756\" srcset=\"https:\/\/staging.speedqueencommercial.com\/en-us\/\/wp-content\/uploads\/2020\/02\/SQ_LI_Post_6-300x157.jpg 300w, https:\/\/staging.speedqueencommercial.com\/en-us\/\/wp-content\/uploads\/2020\/02\/SQ_LI_Post_6-768x401.jpg 768w, https:\/\/staging.speedqueencommercial.com\/en-us\/\/wp-content\/uploads\/2020\/02\/SQ_LI_Post_6-1024x535.jpg 1024w, https:\/\/staging.speedqueencommercial.com\/en-us\/\/wp-content\/uploads\/2020\/02\/SQ_LI_Post_6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Many of the laundromat owners\nwe work with have a great facility, high-quality <a href=\"https:\/\/speedqueencommercial.com\/en-us\/products\/\">commercial\nlaundry equipment<\/a>, and\nadvanced <a href=\"https:\/\/speedqueencommercial.com\/en-us\/technology\/\">laundry technology<\/a>, but they\u2019re still struggling. They have all the\ningredients of a successful laundromat business, but they struggle to get the\nword out and attract new customers. What good is the latest and greatest\nlaundry equipment if you\u2019re not bringing in customers to use it? If you\u2019re\nfighting to spread the word about your laundry business, have no fear. We\u2019ve\nput together some easy ways to help you promote your laundromat in the\ncommunity. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get active online<\/strong><\/h2>\n\n\n\n<p>Increasing online marketing\nefforts is one of the best ways both new and existing laundromat owners can\nhelp market their businesses. There\u2019s no doubt that people are using the\ninternet to connect with local businesses and services more than ever before.\nIn fact, <a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\">\u201cnear me\u201d or &#8220;close by&#8221; Google searches grew by\nmore than 900%<\/a> over\nrecent years. There\u2019s no better time than now to dedicate more resources to\nonline marketing and boosting your laundromat\u2019s online presence. Here are a few\nsuggestions to help your laundry business see success online: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create\nor update a website that includes up-to-date photos of your business and\nimportant contact details (such as your address, phone, email, and social\nchannels). <\/li><li>Complete\nor update your social profiles, such as Facebook. <\/li><li>Shorten\nresponse time for comments, messages, and emails. <\/li><li>Budget\nfor social advertising. <\/li><li>Start\na laundry blog that focuses on laundry tips and tricks your customers can use. <\/li><li>Start\ncollecting email addresses and launch an email campaign to better connect with\nexisting customers. <\/li><li>Update\nyour Google My Business profile and other local listings to make it easy for\npeople in the area to find you. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Host an event<\/strong><\/h2>\n\n\n\n<p>While laundry is generally\nconsidered a \u201cchore,\u201d you can make it fun by hosting an event and turning your\nlaundromat into a go-to destination for new and existing customers. Everyone\nloves entertainment, food, freebies, and giveaways, so it\u2019s an effective\nstrategy to generate word-of-mouth buzz and ultimately get customers in the\ndoor. Depending on your event, you may even get some attention from local\nmedia. A few events you might consider hosting at your laundromat include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A\ngrand opening to celebrate the start of your laundry business.<\/li><li>An\nanniversary celebration to mark achievements and honor loyal customers each\nyear. <\/li><li>A\ngrand re-opening to highlight major remodeling projects or equipment upgrades. <\/li><li>A <a href=\"https:\/\/laundrycares.org\/events\/\">Free\nLaundry Day<\/a> that\nbenefits the less fortunate in your community. <\/li><li>A\ncelebration honoring major holidays such as Fourth of July, Halloween, or\nChristmas. <\/li><li>Customer\nappreciation events.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get involved in the community<\/strong><\/h2>\n\n\n\n<p>If you want to connect with\npeople who live in your community, you have to be active in the community.\nGetting involved is one of the best ways laundromat owners can boost name\nrecognition and build relationships with customers and fellow business owners.\nThe more people get to know you and feel a sense of connection to your\nbusiness, the more likely it is they\u2019ll turn to you to meet their laundry\nneeds. Plus, consumers love businesses who give back to the communities in\nwhich they serve. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sponsor\na local sports team or organization.&nbsp; <\/li><li>Participate\nin local parades, festivals, and other community events. <\/li><li>Join\nthe local Chamber of Commerce or other business\/networking groups. <\/li><li>Collaborate\nwith other local businesses. <\/li><li>Donate\nmoney to local charities. <\/li><li>Shop\nlocal and encourage your customers to do the same. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Encourage referrals and reviews<\/strong><\/h2>\n\n\n\n<p>Loyal and happy customers are\ngoing to be one of the most effective marketing tools for your laundromat. <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\">91 percent of people read online reviews<\/a> to figure out what businesses and products to support.\nWith that in mind, you should be encouraging customers to help spread the word\nabout your laundromat as much as possible.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Offer\nrewards\/incentives to customers who post a positive online review or offer\nfeedback. <a href=\"https:\/\/go.speedqueencommercial.com\/insights\">Speed\nQueen Insights<\/a>\nmakes it easy to offer rewards by allowing for points on every purchase.&nbsp; <\/li><li>Have\na mobile tablet that customers can use to leave reviews while they wait for\ntheir laundry. <\/li><li>Pass\nout coupons or flyers for customers to give to friends or loved ones.<\/li><li>Ask\ncustomers for reviews and feedback directly via email campaigns, social posts,\nor through Speed Queen Insights. <\/li><li>Provide\nhigh-quality customer service and technology that customers can\u2019t help but talk\nabout. <\/li><\/ul>\n\n\n\n<p>If you have more questions about marketing your laundromat and connecting with customers, the laundry experts at Speed Queen can help. <\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Learn more about Speed Queen for Laundromats<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/speedqueencommercial.com\/en-us\/markets\/laundromats\/\" style=\"background-color:#f04923\">Learn More<\/a><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>Contact Speed Queen<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/speedqueencommercial.com\/en-us\/contactus\/\" style=\"background-color:#f04923\">Contact Us<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many of the laundromat owners we work with have a<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1,81],"tags":[],"class_list":["post-5755","post","type-post","status-publish","format-standard","hentry","category-laundromats","category-news","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Easy Ways to Market Your Laundromat and Boost Brand Awareness- Speed Queen<\/title>\n<meta name=\"description\" content=\"Don\u2019t miss these tips for marketing your laundromat from the experts at Speed Queen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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