{"id":5758,"date":"2020-02-21T08:00:57","date_gmt":"2020-02-21T11:00:57","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=5758"},"modified":"2023-09-15T09:16:04","modified_gmt":"2023-09-15T14:16:04","slug":"why-a-customer-chooses-a-laundromat","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/why-a-customer-chooses-a-laundromat\/","title":{"rendered":"Why A Customer Chooses A Laundromat"},"content":{"rendered":"\r\n
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The Coin Laundry Association<\/a> notes that there are almost 30,000 laundromats in the United States. That\u2019s quite a bit of competition, especially for those with competing laundromats in the same area. So, that begs the question \u2014 why would a customer choose your laundromat over another? The answer isn\u2019t always obvious and there are more factors that go into the decision than many laundromat owners may think. Let\u2019s look at a few of the reasons why a customer chooses a particular laundromat \u2014 and what you can do to help make sure they choose your business!<\/p>\r\n\r\n\r\n\r\n

Proximity & location<\/strong><\/h3>\r\n\r\n\r\n\r\n

This is almost a no brainer. Hauling around big loads of laundry is a pain, so it would only make sense that people would choose a laundromat that\u2019s near their home or work due to convenience. Since patrons tend to frequent laundromats that are close by, it is in your best interest to focus your marketing, promotional, and outreach efforts on those living within a mile or two of your facility.<\/p>\r\n\r\n\r\n\r\n

Learn more about the importance of laundromat location<\/strong><\/p>\r\n\r\n\r\n\r\n

Learn More<\/a><\/div>\r\n\r\n\r\n\r\n

Visibility & curb appeal<\/strong><\/h3>\r\n\r\n\r\n\r\n

If your laundromat looks dirty, run down, and not cared for, chances are even those living nearby won\u2019t want to visit. Also, if the building isn\u2019t highly visible from the street and there are no defining characteristics or signage, it\u2019s easy for your laundromat to fade into the background and go unnoticed by potential customers. With all that in mind, laundromat owners should pay special attention to the building exterior and work to make it more inviting to potential customers. Bold signage, a well-lit storefront, and adequate parking can go a long way to getting people to choose your laundromat.<\/p>\r\n\r\n\r\n\r\n

High-quality laundry equipment <\/strong><\/h3>\r\n\r\n\r\n\r\n

Never lose sight of the fact that people are coming to your laundromat for one main reason: to use the laundry equipment. The better the equipment, the more likely someone is to choose your laundromat over a competitor, plain and simple. Broken down washers and dryers, outdated machines, and long waiting periods are a quick turnoff to customers. On the flip side, updating your commercial laundry equipment<\/a> and integrating laundry technology \u2014 such as Speed Queen Insights<\/a> and Quantum Controls<\/a> \u2014 into the experience can be a huge selling point. We\u2019ve heard success stories from our customers more times than we can count about patrons that go out of their way to use their laundromat because they have the newest and most advanced equipment.<\/p>\r\n\r\n\r\n\r\n

Browse Speed Queen Commercial Laundry Equipment<\/strong><\/p>\r\n\r\n\r\n\r\n

Learn More<\/a><\/div>\r\n\r\n\r\n\r\n

Extra amenities<\/strong><\/h3>\r\n\r\n\r\n\r\n

Washers and dryers are only the beginning. You always want to go above and beyond for your customers. Additional services \u2014 like wash-dry-fold services, dry cleaning, or even seemingly small amenities like WiFi \u2014 could be the reason someone chooses your laundromat over a competing business. How can you offer more than your competitors? What laundry services are lacking in your community? What amenities have your customers been asking for? By answering these questions, you can start determining what amenities and services you should consider offering at your laundromat.<\/p>\r\n\r\n\r\n\r\n

Online marketing & brand awareness<\/strong><\/h3>\r\n\r\n\r\n\r\n

Marketing, particularly online marketing, can be a crucial part of the decision-making process. How are customers supposed to choose your laundromat if they don\u2019t know you exist? Online marketing is one of the best ways to get the word out and start building up your laundromat\u2019s credibility. In fact, \u201cnear me\u201d or “close by” searches grew by more than 900% over two years<\/a> and 4 out of 5 consumers use search engines<\/a> to find local information. With that in mind, making sure your website is optimized for local and mobile searches is a good first step, then implement targeted online advertising campaigns, social media posts, email campaigns, and more. By putting effort into your online marketing and digital platforms, you can rest easy knowing that when someone searches for a nearby laundromat, you\u2019re at the top of the list.<\/p>\r\n\r\n\r\n\r\n

Recommendations & reviews<\/strong><\/h3>\r\n\r\n\r\n\r\n

There\u2019s no doubt that many of today\u2019s consumers choose to make a purchase or support a business based on recommendations from a friend, family member, or colleague. On top of that, 91% of 18-34 year olds<\/a> (which are potentially a big portion of your laundromat demographic) trust online reviews as much as personal recommendations.Taking the time to manage your online reputation and respond to reviews is key. You can encourage people to spread the word by offering referral programs and incentives. Overall, if you\u2019re offering top notch laundry equipment, customer service, and amenities, it won\u2019t be hard to get people talking about your laundromat in a positive light.<\/p>\r\n\r\n\r\n\r\n

What\u2019s next?<\/strong><\/h3>\r\n\r\n\r\n\r\n

If you\u2019re looking to start or grow your coin laundry business, the laundry experts at Speed Queen are here to help. Contact us to get started.<\/p>\r\n\r\n\r\n\r\n

Learn more about investing in laundromats<\/strong><\/p>\r\n\r\n\r\n\r\n

Learn More<\/a><\/div>\r\n\r\n\r\n\r\n

Contact the laundry experts at Speed Queen<\/strong><\/p>\r\n\r\n\r\n\r\n

Learn More<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"

The Coin Laundry Association notes that there are almost 30,000<\/p>\n","protected":false},"author":20,"featured_media":5811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1,81],"tags":[],"class_list":["post-5758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laundromats","category-news","category-tips"],"acf":[],"yoast_head":"\nWhy A Customer Chooses A Laundromat - Speed Queen<\/title>\n<meta name=\"description\" content=\"Why does a customer choose one laundromat over another? 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