{"id":5780,"date":"2020-02-28T10:27:59","date_gmt":"2020-02-28T13:27:59","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=5780"},"modified":"2023-09-15T09:15:47","modified_gmt":"2023-09-15T14:15:47","slug":"5-online-marketing-mistakes-your-laundromat-is-probably-making","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/5-online-marketing-mistakes-your-laundromat-is-probably-making\/","title":{"rendered":"5 Online Marketing Mistakes Your Laundromat Is Probably Making"},"content":{"rendered":"\r\n
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As laundromat investors look to increase their customer base or get their business off the ground, we often get a lot of questions about marketing and how to market a laundromat. It\u2019s not easy. More and more people are tuning out traditional, run-of-the-mill advertisements and customers are savvier than ever when it comes to researching businesses and deciding how to spend their money. So, what can laundromats do to stand out and actually connect with their target audience? Great question. But first, let\u2019s look at some of the things not to do. Here are some of the common marketing mistakes we see laundromat owners make.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

Mistake #1: You don\u2019t have a website (or an updated one). <\/strong><\/h3>\r\n\r\n\r\n\r\n

Even though it\u2019s pretty clear this whole internet thing isn\u2019t going away any time soon, many small businesses are still living in the digital Dark Ages. Approximately 40% of small businesses don\u2019t have a website<\/a>, even though more than 90% of adults use the internet<\/a> and 97% of users go online to find local businesses. In today\u2019s digital-first age, relying only on word-of-mouth, signage, or traditional advertising methods may be holding your laundromat business back. Not only does a website help local searchers find your business, it also adds a sense of legitimacy, professionalism, and authenticity to your business. If people can\u2019t easily find your laundromat online, they\u2019ll likely turn to the nearest competitor.<\/p>\r\n\r\n\r\n\r\n

Now, you may already have a website. That\u2019s great. But when was the last time you gave it some attention? Due to lack of time, resources, and expertise, many small businesses, including laundromats, have websites that are old and outdated. At the very least, you want current contact information, hours of operation, and images of your equipment to help attract customers to your business. Since more and more searches are being done on mobile, you\u2019ll also want to make sure your website is mobile-friendly and optimized for local search.<\/p>\r\n\r\n\r\n\r\n

Mistake #2: You don\u2019t have an active social presence. <\/strong><\/h3>\r\n\r\n\r\n\r\n

Much like having a website, having a strong social media presence is another way to add legitimacy to your laundry business. Social media can also be a great way to connect with customers and provide top-notch customer service. Facebook alone serves 2.37 billion monthly users, at least some of which are current or potential customers. If you\u2019re not active on social, there\u2019s no better time than now to do some research and figure out what platforms might work best for your business.<\/p>\r\n\r\n\r\n\r\n

If your laundromat is active on social media, there\u2019s always room for improvement. Maybe you could increase your social advertising budget, work to improve your response time to comments and messages, update images and important account information, or just dedicate more time to social media in general.<\/p>\r\n\r\n\r\n\r\n

Mistake #3: You\u2019re not tracking your results. <\/strong><\/h3>\r\n\r\n\r\n\r\n

Just as you spend time tracking and monitoring your laundry equipment performance, you have to track and monitor your marketing efforts as well. Knowing and understanding how a particular platform or marketing strategy is performing helps you make better business decisions and understand whether it\u2019s worth investing time and money. There are tons of free and paid marketing tools that can help you track your marketing efforts, both online and offline. The data you collect through marketing efforts also helps you better understand your customers\u2019 needs and connect with them more efficiently.<\/p>\r\n\r\n\r\n\r\n

Mistake #4: You\u2019re not keeping up with the trends and best practices. <\/strong><\/h3>\r\n\r\n\r\n\r\n

Marketing is constantly changing, especially in the digital space. Social platforms change their algorithms and features almost as often and we change our clothes. What\u2019s considered a best practice today may be obsolete a few months later, and buzzworthy trends and viral content may be old news within days or even hours. While keeping up with the latest marketing news, research, and strategies is time-consuming, it\u2019s a crucial step for marketing success. Otherwise, it\u2019s likely your marketing efforts will fall short and not resonate with your target audience. Setting Google Alerts, reading top marketing-related blogs, and using RSS feeds can be great ways to help you keep up on what\u2019s happening in the marketing industry.<\/p>\r\n\r\n\r\n\r\n

Mistake #5: You don\u2019t have a documented marketing plan\/strategy. <\/strong><\/h3>\r\n\r\n\r\n\r\n

Too many businesses put money into marketing without a solid strategy or plan behind it. That\u2019s setting yourself up for problems and negative results down the road. How do you know where to go when you don\u2019t have clear directions to get there? A solid marketing plan is crucial to marketing success for a number of reasons. First, it helps you make educated decisions. You\u2019ll be able to clearly see what your marketing goals are and determine which channels and strategies are best to reach them. Secondly, it enables other members of your team to work more efficiently. Since you\u2019re all working off the same marketing strategy, your business partners, employees, and outside marketing agencies can help you execute your plan. And, finally, a marketing plan also helps you set, stick to, and track your marketing budget so you don\u2019t overspend.<\/p>\r\n\r\n\r\n\r\n

Avoid these mistakes <\/strong><\/h3>\r\n\r\n\r\n\r\n

We hope that by discussing some of the top mistakes we see laundromat owners and small businesses make, you can avoid making similar mistakes when marketing your laundromat. If you have more questions about marketing or investing in a laundromat<\/a>, the laundry experts at Speed Queen are always here to help.<\/p>\r\n\r\n\r\n\r\n

Learn more about Speed Queen for Laundromats<\/strong><\/p>\r\n\r\n\r\n\r\n

Learn More<\/a><\/div>\r\n\r\n\r\n\r\n

Contact the laundry experts at Speed Queen<\/strong><\/p>\r\n\r\n\r\n\r\n

Contact Us<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"

As laundromat investors look to increase their customer base or<\/p>\n","protected":false},"author":20,"featured_media":5781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1,81],"tags":[],"class_list":["post-5780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laundromats","category-news","category-tips"],"acf":[],"yoast_head":"\n5 Online Marketing Mistakes Your Laundromat Is Probably Making - Speed Queen<\/title>\n<meta name=\"description\" content=\"Avoid these common online marketing mistakes when promoting your laundromat to new and existing customers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/speedqueencommercial.com\/en-us\/news\/5-online-marketing-mistakes-your-laundromat-is-probably-making\/\" \/>\n<meta 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