{"id":7576,"date":"2020-12-17T15:49:48","date_gmt":"2020-12-17T17:49:48","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=7576"},"modified":"2023-09-15T08:20:31","modified_gmt":"2023-09-15T13:20:31","slug":"ensure-that-your-signage-makes-an-impression","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/ensure-that-your-signage-makes-an-impression\/","title":{"rendered":"Ensure that your signage makes an impression"},"content":{"rendered":"\r\n<p>When it comes to creating an image and a brand for your laundromat, everything contributes. From cleanliness of the equipment and store in general to a helpful, friendly staff, little things mean a lot. Setting this image and atmosphere doesn\u2019t just happen. Far too many owners forget that staying on top of these things is important; it isn\u2019t just about making\u00a0a splash at grand opening and month number one.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Your store\u2019s signage\u00a0definitely contributes\u00a0to that customer experience. If a quick glance around your laundry reveals handwritten signs, faded signs,\u00a0or\u00a0signs utilizing masking\u00a0or clear\u00a0tape as\u00a0the\u00a0primary means of attachment to walls or doors, you\u2019re likely doing signage wrong. If it\u2019s important enough to post in the store, it\u2019s important enough to be on-brand and well-executed.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Below are a few tips to consider when it comes to upping your game with in-store signage.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Less is more<\/strong>. Not everything requires a sign to communicate. So, ask that question first before creating one. Second question to ask is can multiple notices be set on one sign. Remember, less is more.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Know your key messages<\/strong>. Identify the most important messages\u00a0and then craft a plan on how best to package them. You know machine and technology offerings\u00a0instructions are at the top of the list (you want to ensure customers feel comfortable using equipment and embrace new technology, such as apps).\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Language matters<\/strong>. Make sure your messaging is concise and easily understood. Most writing should be structured for a\u00a0fifth-grade\u00a0reading level. Don\u2019t forget spell check and offer the message in multiple languages that reflect the diversity of your customer base\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Remember your brand<\/strong>. There\u2019s something to be said for signs that stand out. But there\u2019s also something to be said for consistency. Your signage should mimic your brand\u2019s color, typography and overall tone. In looking at your store signs\u00a0they should be noticed, but they should also look like they match your d\u00e9cor.\u00a0The key word is \u201cprofessional\u201d\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Stick the landing<\/strong>.\u00a0You\u2019ve taken care to design signs to match your brand, don\u2019t ruin it in the final execution and opt for cheap printing and a masking tape application. Working with a quality printer and selecting\u00a0coated signs\u00a0(perhaps even mounted on\u00a0foam-core)\u00a0ensure the most professional\u00a0final result\u00a0(you can also order machine signage from the\u00a0<a href=\"https:\/\/shop.speedqueen.com\/en\/promo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Speed Queen Shop Site<\/a>).\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>When it comes to creating an image and a brand<\/p>\n","protected":false},"author":36,"featured_media":7589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1],"tags":[],"class_list":["post-7576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laundromats","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ensure that your signage makes an impression - NA Speed Queen Commercial<\/title>\n<meta name=\"description\" content=\"Your store\u2019s signage definitely contributes to that customer experience. 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