{"id":8950,"date":"2021-03-26T16:44:19","date_gmt":"2021-03-26T19:44:19","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=8950"},"modified":"2023-09-15T07:41:30","modified_gmt":"2023-09-15T12:41:30","slug":"five-things-every-laundromat-should-have-in-2021","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/five-things-every-laundromat-should-have-in-2021\/","title":{"rendered":"5 laundromat marketing ideas to improve business"},"content":{"rendered":"\r\n<h2>A fresh start in 2021<\/h2>\r\n<p>With COVID time appearing stagnant and repetitive, 2021 has rolled in amidst a glimpse of a brighter future \u2014 and with it, a call for a<em> fresh<\/em> start.<\/p>\r\n\r\n\r\n\r\n<p>The laundry industry is no different. Mike Schoeb, CEO of Alliance Laundry Systems, the world leader in commercial laundry equipment, says, \u201cWe are catering to a dynamic profile, while at the same time striving to change the perception of the industry. There is a vast number of good, clean, bright, and friendly laundromats, but also a greater number of dark, dated, and dingey ones. We are trying to offer not only a product but an experience &#8211; that is better on all fronts.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Here are five things you should offer to enhance the laundromat experience and keep customers coming back.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>1. ALTERNATIVE\/COINLESS PAYMENT METHODS<\/p>\r\n\r\n\r\n\r\n<p>As you likely already know, fewer people are carrying cash these days \u2014 especially younger generations like Millennials and Gen Z. About <a href=\"https:\/\/www.cnbc.com\/2019\/01\/15\/more-americans-say-they-dont-carry-cash.html\">30 percent of Americans said they don\u2019t make any cash purchases<\/a> in a typical week, and those who do carry cash generally carry less than $20. In lieu of cash, people are opting for the convenience of debit cards, credit cards, and app-based payment methods. With that in mind, there\u2019s no better time than now to jump on the cashless trend at your laundromat. Laundry customers love the convenience of credit and mobile payment options, which saves them the hassle of an extra stop at the bank and\/or carry additional cash around. Not to mention, it saves laundromat owners time by minimizing coin collection and reduces safety risks since there\u2019s less cash on-site. As an added bonus for laundry investors, it\u2019s also been noted that <a href=\"https:\/\/www.forbes.com\/sites\/billhardekopf\/2018\/07\/16\/do-people-really-spend-more-with-credit-cards\/#5e18557e1c19\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">customers tend to spend more<\/a> when they\u2019re not using cash.<\/p>\r\n\r\n\r\n\r\n<p>2. TOUCHLESS CONTROL<\/p>\r\n\r\n\r\n\r\n<p>More than <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\">80 percent of Americans own a smartphone<\/a>, on which they spend more than <a href=\"https:\/\/www.emarketer.com\/content\/average-us-time-spent-with-mobile-in-2019-has-increased\">three hours per day<\/a>. Smartphones and mobile apps have become so prevalent in our daily lives, it only makes sense that they\u2019re integrated into the laundry experience as well. The mobile payment options noted above are just one of the many benefits of having a <a href=\"https:\/\/go.speedqueencommercial.com\/insights\/customer-app\">laundry app<\/a>. The app that integrates with Speed Queen Insights allows your laundromat customers to easily load their online wallet, monitor wash and dry cycles, request reimbursement, and more. This helps improve efficiency throughout your laundromat, reduce wait times, and increase customer satisfaction. The app also allows laundromat managers to easily <a href=\"https:\/\/go.speedqueencommercial.com\/insights\/crm\">engage with their customers<\/a>, offer rewards and incentives, and track machine performance.<\/p>\r\n\r\n\r\n\r\n<p>3. FREE WI-FI<\/p>\r\n\r\n\r\n\r\n<p>We already noted above how hyper-connected laundromat patrons are today, and that doesn\u2019t stop when they visit your laundry business. Having a strong internet connection is a must! Offering free wi-fi at your laundromat provides an additional marketing\/advertising plug to get customers in the door and encourages them to multi-task and stay longer, which means they\u2019ll likely spend more money. Plus, they\u2019ll be able to better utilize the technology you\u2019re offering, such as your mobile app. Overall, it\u2019s an easy way to increase customer satisfaction among those who are tech-savvy.<\/p>\r\n\r\n\r\n\r\n<p>4. A STRONG ONLINE PRESENCE<\/p>\r\n\r\n\r\n\r\n<p>Did you know 40 percent of small businesses don\u2019t have a website? If your laundromat falls into that category, it\u2019s almost as if you don\u2019t exist. Google receives more than 63,000 searches per second, including people looking for information about local businesses like yours. According to Google\u2019s key phrase tool, there are 1,000,000 monthly average searches for \u201claundromat\u201d and \u201claundromats near me.\u201d If potential customers can\u2019t find your laundromat online, they\u2019ll likely turn to a nearby competitor that is listed. In addition to attracting new customers, a strong website and social media presence can help you retain and interact with existing customers through messaging, comments and reviews, newsletter and email sign-ups, and ongoing content that keeps customers engaged. If you don\u2019t already have a website or social media presence, 2021 is the perfect time to get started. If you are already active online, look at ways to improve the online experience and better connect with customers online, such as refreshing the content on your website, implementing a new online advertising campaign, or just dedicating more time to moderation and customer engagement in general.<\/p>\r\n\r\n\r\n\r\n<p>5. LEVEL UP<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s no secret that people are drawn to the best and newest products on the market. With updated machines constructed around a convenient and effortless philosophy, your customers will be sure to come back. Consider modernizing your retooling your laundry for greater success.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A fresh start in 2021 With COVID time appearing stagnant<\/p>\n","protected":false},"author":46,"featured_media":7875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1],"tags":[],"class_list":["post-8950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laundromats","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 laundromat marketing ideas to improve business - NA Speed Queen Commercial<\/title>\n<meta name=\"description\" content=\"With COVID time appearing stagnant and repetitive, 2021 has rolled in amidst a glimpse of a brighter future \u2014 and with it, a call for a fresh start. 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Mike Schoeb, CEO of Alliance Laundry Systems, the world leader in commercial laundry equipment, says, \u201cWe are catering to a dynamic profile, while at the same time striving to change the perception of the industry. There is a vast number of good, clean, bright, and friendly laundromats, but also a greater number of dark, dated, and dingey ones. 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The laundry industry is no different. Mike Schoeb, CEO of Alliance Laundry Systems, the world leader in commercial laundry equipment, says, \u201cWe are catering to a dynamic profile, while at the same time striving to change the perception of the industry. There is a vast number of good, clean, bright, and friendly laundromats, but also a greater number of dark, dated, and dingey ones. We are trying to offer not only a product but an experience - that is better on all fronts.\u201d Here are five things you should offer to enhance the laundromat experience and keep customers coming back.","breadcrumb":{"@id":"https:\/\/speedqueencommercial.com\/en-us\/news\/five-things-every-laundromat-should-have-in-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/speedqueencommercial.com\/en-us\/news\/five-things-every-laundromat-should-have-in-2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/speedqueencommercial.com\/en-us\/news\/five-things-every-laundromat-should-have-in-2021\/#primaryimage","url":"https:\/\/staging.speedqueencommercial.com\/en-us\/\/wp-content\/uploads\/2021\/02\/LevelUp-RevealImage-WebBanner_1.jpg","contentUrl":"https:\/\/staging.speedqueencommercial.com\/en-us\/\/wp-content\/uploads\/2021\/02\/LevelUp-RevealImage-WebBanner_1.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/speedqueencommercial.com\/en-us\/news\/five-things-every-laundromat-should-have-in-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/speedqueencommercial.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"5 laundromat marketing ideas to improve business"}]},{"@type":"WebSite","@id":"https:\/\/speedqueencommercial.com\/en-us\/#website","url":"https:\/\/speedqueencommercial.com\/en-us\/","name":"Speed Queen\u00ae Commercial","description":"Laundromats, Multi-Housing and On-Premises Laundry","publisher":{"@id":"https:\/\/speedqueencommercial.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/speedqueencommercial.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/speedqueencommercial.com\/en-us\/#organization","name":"Speed Queen\u00ae Commercial","url":"https:\/\/speedqueencommercial.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/speedqueencommercial.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/speedqueencommercial.com\/en-us\/wp-content\/uploads\/2020\/08\/cropped-logo.png","contentUrl":"https:\/\/speedqueencommercial.com\/en-us\/wp-content\/uploads\/2020\/08\/cropped-logo.png","width":340,"height":42,"caption":"Speed Queen\u00ae Commercial"},"image":{"@id":"https:\/\/speedqueencommercial.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/speedqueencommercial\/","https:\/\/www.linkedin.com\/showcase\/speed-queen-commercial\/","https:\/\/www.youtube.com\/speedqueencommercial"]},{"@type":"Person","@id":"https:\/\/speedqueencommercial.com\/en-us\/#\/schema\/person\/430958a52022102247b24fac84bde887","name":"jsocha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/speedqueencommercial.com\/en-us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/935770d140abfb381dd7ddb939738c16e72016b6b643024fb18c4d9d30a5b6bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/935770d140abfb381dd7ddb939738c16e72016b6b643024fb18c4d9d30a5b6bc?s=96&d=mm&r=g","caption":"jsocha"}}]}},"_links":{"self":[{"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/posts\/8950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/comments?post=8950"}],"version-history":[{"count":5,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/posts\/8950\/revisions"}],"predecessor-version":[{"id":13754,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/posts\/8950\/revisions\/13754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/media\/7875"}],"wp:attachment":[{"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/media?parent=8950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/categories?post=8950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.speedqueencommercial.com\/en-us\/wp-json\/wp\/v2\/tags?post=8950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}