{"id":9220,"date":"2021-08-23T11:26:49","date_gmt":"2021-08-23T14:26:49","guid":{"rendered":"https:\/\/speedqueencommercial.com\/en-us\/?p=9220"},"modified":"2025-10-27T14:28:02","modified_gmt":"2025-10-27T19:28:02","slug":"easy-ways-to-market-your-laundromat-and-attract-new-customers-2","status":"publish","type":"post","link":"https:\/\/staging.speedqueencommercial.com\/en-us\/news\/laundromats\/easy-ways-to-market-your-laundromat-and-attract-new-customers-2\/","title":{"rendered":"Easy ways to market your laundromat and attract new customers"},"content":{"rendered":"

Many laundromat owners we work with have a great facility, high-quality commercial laundry equipment<\/a> and advanced laundry technology<\/a> \u2014 but they\u2019re still struggling. They have all the ingredients of a successful laundromat business but they struggle to attract new customers.<\/p>\n

What good is the latest and greatest laundry equipment if you don\u2019t have customers to use them? If you\u2019re fighting to spread the word about your laundry business, don\u2019t worry \u2014 we\u2019ve put together some easy ways to help promote your laundromat in the community.<\/p>\n

Get active online <\/strong><\/p>\n

Increasing online marketing efforts is one of the best ways both new and existing laundromat owners can help market their businesses. People are using the internet to connect with local businesses and services all the time now: it\u2019s commonplace.<\/p>\n

\u201cNear me\u201d<\/a> or \u201cclose by\u201d Google searches grew by more than 900%<\/a> in recent years. There\u2019s no better time to dedicate more resources to online marketing and boosting your laundromat\u2019s online presence. Here are a few suggestions to help your laundry business see success online:<\/p>\n

\u25cf Create or update a website that includes up-to-date photos of your business and important contact details (such as your address, phone, email, and social channels).<\/p>\n

\u25cf Complete or update your social profiles, such as Facebook.<\/p>\n

\u25cf Shorten response time for comments, messages, and emails.<\/p>\n

\u25cf Budget for social advertising.<\/p>\n

\u25cf Start a laundry blog that focuses on laundry tips and tricks your customers can use.<\/p>\n

\u25cf Start collecting email addresses and launch an email campaign to better connect with existing customers.<\/p>\n

\u25cf Update your Google My Business profile and other local listings to make it easy for people in the area to find you.<\/p>\n

Host an event <\/strong><\/p>\n

Make the \u201cchore\u201d fun by hosting an event and turning your laundromat into a go-to destination for new and existing customers. Everyone loves entertainment, food, freebies and giveaways \u2014 it\u2019s an effective strategy to generate word-of-mouth buzz and customers. Depending on your event, you may even get some attention from local media. A few events you might consider hosting at your laundromat include:<\/p>\n

\u25cf A grand opening to celebrate the start of your laundry business.<\/p>\n

\u25cf An anniversary celebration to mark achievements and honor loyal customers each year.<\/p>\n

\u25cf A grand re-opening to highlight major remodeling projects or equipment upgrades.<\/p>\n

\u25cf A Free Laundry Day<\/a> that benefits the less fortunate in your community.<\/p>\n

\u25cf A celebration honoring major holidays such as Fourth of July, Halloween or Christmas.<\/p>\n

\u25cf Customer appreciation events.<\/p>\n

Get involved in the community<\/strong><\/p>\n

If you want to connect with people who live in your community, you have to be active in the community. Getting involved is one of the best ways laundromat owners can boost name recognition and build relationships with customers and fellow business owners. The more people get to know you and feel a sense of connection to your business, the more likely it is they\u2019ll turn to you to meet their laundry needs. Plus, consumers love businesses who give back to the communities in which they serve.<\/p>\n

\u25cf Sponsor a local sports team or organization.<\/p>\n

\u25cf Participate in local parades, festivals and other community events.<\/p>\n

\u25cf Join the local Chamber of Commerce and other networking groups.<\/p>\n

\u25cf Collaborate with other local businesses.<\/p>\n

\u25cf Donate to local charities.<\/p>\n

\u25cf Shop local and encourage your customers to do the same.<\/p>\n

Encourage referrals and reviews <\/strong><\/p>\n

Loyal and happy customers are going to be one of the most effective marketing tools. 91 percent of people read online reviews<\/a> to figure out what businesses and products to support. Encourage customers to help spread the word about your laundromat as much as possible.<\/p>\n

\u25cf Offer rewards and incentives to customers who post a positive online review or offer feedback. Speed Queen Insights<\/a> makes it easy to offer rewards by allowing for points on every purchase.<\/p>\n

\u25cf Have a mobile tablet that customers can use to leave reviews while they wait for their laundry.<\/p>\n

\u25cf Have coupons and\/or flyers for customers to give to friends or loved ones.<\/p>\n

\u25cf Ask customers for reviews and feedback directly via email campaigns, social posts, or through Speed Queen Insights.<\/p>\n

\u25cf Provide high-quality customer service and technology that customers can\u2019t help but talk about.<\/p>\n

If you have more questions about marketing your laundromat and connecting with customers, the laundry experts at Speed Queen can help.<\/p>\n","protected":false},"excerpt":{"rendered":"

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